About
The next phase of business is wellbeing.
Antara is a blog, a network, and a practice for the people building it.
The last century has been a remarkable run. Technology, scale, and global supply chains have brought comfort, convenience, and accessibility to more people than at any point in human history. Food, clothing, electronics, medicine — what used to be scarce or local now sits within reach of most of the world. That is the foundation everything else gets built on.
Wellbeing is the goal businesses have always existed, in their best form, to deliver. AI and the wave of emerging technologies arriving alongside it create the leverage to push innovation deeper into the product, into the brand, into the supply chain, and into how the work gets done — across craft and at scale. A generation of operators, designers, creatives, manufacturers, and builders is ready to apply that leverage in service of products people can actually feel. Antara is built around that next phase.
Who is doing this
Rohit Ravikoti
Founded Novvum in 2015, and through it has contributed to digital campaigns at TBWA for Apple, Nike, DirecTV, TikTok, and McDonald's. Co-founded Jeweler Collective — a Michelin Guide for heritage jewelers — alongside collaborators including Miss World 2025 Opal Suchata and Mouawad, a five-generation heritage jewelry house; the work celebrates craftsmanship and artistry across the global jewelry industry. Currently CTO at Press Hook, helping consumer brands grow.
The perspective is from inside both sides of consumer business — campaigns that move billions, and craft that moves a person.