Antara is a magazine, a community, and a daily practice.
The last century has been a remarkable run. Technology, scale, and global supply chains have brought comfort, convenience, and accessibility to more people than at any point in human history. Food, clothing, electronics, medicine — what used to be scarce or local now sits within reach of most of the world.
With the emergence of AI, robotics, and all the new technologies, the question of where the consumer industry is headed next is hard to pin down. Sadhguru has a simple answer:
Whatever be the nature of business, fundamentally it has all been started in the interest of the wellbeing of human beings. The business of human wellbeing is the only real business. All other businesses are subsidiaries of that.
The opportunity, for the people who can recognize it and move, is massive. Antara is built to empower them.
The editorial is the writing on the consumer industry — case studies from the leading brands, expert interviews from across the field, and news on what is happening and what it means for the founders running businesses inside it. The goal is to help them compound their businesses with proven strategies and best practices known only in closed circles.
We are building a community of founders, investors, suppliers, and talent in the consumer industry, all working toward making better products more available to more people.
The practice is for the individuals who are a part of this rapidly evolving space. The success of a business today no longer depends as much on people's ability to do tasks, but on their ability to use tools and technology effectively, and make clear decisions. This requires balance, clarity, and skill.
We are offering individuals and businesses a short daily Miracle of Mind meditation and AI training session to bring these qualities into their work.