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Portrait of Rohit Ravikoti, editor of Antara

Editor, Antara

Rohit Ravikoti

Founder, Novvum · CTO, Press Hook · Co-founder, Jeweler Collective

I started meditating in college and stayed with it, loosely at first, more seriously as life asked more of me. In March 2020, just before COVID, I sat for Samyama at the Isha Yoga Center — an eight-day silence program. Those experiences, and the daily practice that came out of them, are the foundation under everything I’m building here.

For the past five years, I’ve been building Namma Sanga, a Conscious Professionals Network that lives on WhatsApp. It’s been a working draft of what the community pillar here is meant to become: a place where the people doing this kind of work can find each other and push toward something larger.

Most of what I write here comes from two vantages — the scale end of the consumer industry and the craft end. Through my agency Novvum, I’ve contributed to digital work at TBWA for Apple, Nike, McDonald’s, TikTok, and DirecTV. As CTO of Press Hook, I work with hundreds of consumer brands every week — indie launches and established names alike — on what it actually takes to get a product noticed and trusted. And on the craft end, I co-founded Jeweler Collective, a Michelin Guide for heritage jewelers. Through it I’ve worked closely with multi-generational houses like Mouawad, now in its fifth generation.

3 essays

  1. supply chain

    Food made to last, durable goods made to break — Part 1

    Most packaged-goods founders eventually tell the same story: their recipe had to be rewritten to survive the supply chain. A second chain — built around proximity rather than reach — is opening alongside the first now.

  2. marketing

    The product is not the cost center

    Most consumer brands are stuck on a marketing hamster wheel — paying more each year for the same ground. Costco and Apple took a different path decades ago, and it is paying dividends today. There is a way for more brands to do the same.

  3. brand

    Brand is the only line item that compounds

    Every other line on a consumer P&L gets more expensive over time. Brand is the one that gets cheaper to maintain — if it was built with discipline in the first place.